Tag Archives: viral video

What love smells like

Wow, what a wild 3 days! My directorial debut with our company Gulbadan Talkies. It was such a pleasure making this video for Ital Veloce‘s Valentine’s Day launch.

Screen Shot 2015-02-14 at 10.38.49 AM

https://www.youtube.com/watch?v=ds_1s67dJDw

We went to Kala Ghoda Art Festival, Mumbai, for our shoot in order to get some beautiful backgrounds to suit the mood of the interviews. We also got lucky because the festival drew a cross-section of Mumbai society that was open-minded and expressive, and were ready to take on the challenge of answering our question, “What does love smell like?”.

We shot 21 interviews in total, and spent some time wandering around to get some stimulating b-roll images that had an aromatic feeling to them. After that, it was a whirlwind of editing and sound until posting it online 4 hours before Valentine’s Day.

Thank you so much to our team. Gulbadan Talkies wouldn’t be the same without you!

What does love smell like? Ital Veloce

Directed by: Paula McGlynn
Production: Sarang Sathaye
Cinematography: Aditya Divekar & Aniket Gaikwad
Sound: Ashish Shinde
Edit & Sound: Joe John
Thanks to Henny Gurnasinghani

Also please check out our first video, directed by Sarang Sathaye of Gulbadan Talkies.

Screen Shot 2015-02-14 at 10.45.49 AM

https://www.youtube.com/watch?v=DqhUNPgToGM&feature=youtu.be